SMOBY is a French company manufacturing children’s toys, located in Lavans-lès-Saint-Claude in the heart of the Jura.

During the development of children, a period is very important, it is the moment of the parents’ imitations. SMOBY is one of the precursors to worry about this crucial time in the evolution of children.

The kitchen is part of this moment where boys and girls invent their visions of home life, define their roles for their future social life.
We wanted this kitchen to meet the new standards of modern families: an evolving kitchen, that can be a central cooking island, or against a wall, a clean and colorful look. Many storage and integrated accessories are part of the Gameplay.

As very often in the world of toys, our job has been to optimize the design of parts to meet a very precise and binding industrial cost price.