Created in Lyon by Henri SAVY, the company settled in Ardèche, Privas, in the early 1930s. It specialize in clothes brushes, toilet brushes, brooms and paintbrushes.
At the end of the 1960s, the company took a strategic turn and focused its development on the painting equipment market. Today, SAVY is a major player in the world of DIY and building equipment professionals.
SAVY asked us to work on the image of their brand through a new paint roller handle using a bi-injection process.
Our job was to define an identity specific to this range, while deviating as much as possible from the competitors’ style. Special care was placed on the texturing of the Soft elastomer part by creating a proprietary and representative pattern for the brand.
Of course, the grip ergonomics of this roll is irreproachable, both for large professional hands to small (ladies) hands.