Maped is the global leader in school and office supplies. For the launch of this new activity around school lunches, the Maped team wanted to integrate us in their reflection. It’s a fascinating job within the Marketing department and with the integrated designers that allowed us to design this new range of lunchboxes and bottles.

Our job has been to put in place easy-to-use ergonomics for this age group, mobile, chaotic and demanding. Many concepts were discussed and finalized by the internal designers to stick as close to the DNA of the brand as possible.

This project illustrates the creative power in the collaboration of a creative agency and an integrated design team.