Fluoptics
2012
Fluoptics develops innovative fluorescence imaging solutions to guide surgery. Its goal is to provide surgeons with real-time information to locate a fluorescent tracer very accurately during surgery. This added value considerably secures the procedure and patient care.
Every year around the world, more than 5,000,000 people with cancer undergo surgery: tumor surgery remains one of the most effective treatments for cancer.
The solutions proposed by Fluoptics allow you to visualize tumors invisible to the naked eye with great precision. They will improve the reliability of surgical resections.
Fluobeam® is a device designed to be hand-held during open surgery. It is equipped with a zoom and an autofocus allowing to visualize with a great sensibility the whole operative field and if necessary to focus on regions of interest.
Our job as designers was to accompany this Start’up in building a strong brand image to make this device recognizable and to become the brand’s stylistic reference.