Air Liquide Welding
2006
The SAF-FRO brand is the French subsidiary of the Air Liquide Welding group. The Air Liquide group, flagship of French industry, must develop products in line with its global rank and its patriotic values.
We have been working for the group through Air Liquide for several years, our long-term partnership brings to the designed products a true story to the brand.
The goal of the PRESTO range, building on the success of a previously designed range (DIGITPULSE), was to extend the brand’s DNA to this portable and compact product line.
We are working here to design tools for welding professionals, a tough and demanding world. Nevertheless, we wanted to bring a value of high esteem to the interface between the welder and his machine.
The front integration of the vents, the handle and the user interfaces, brings a feeling of compactness while being welcoming.
This injected front face has also reduced the cost of production and assembly.