Air Liquide Welding
2004
The SAF-FRO brand is the French subsidiary of the Air Liquide Welding group. The Air Liquide group, flagship of French industry, must develop products in line with its global rank and its patriotic values.
We have been working for the group through Air Liquide for several years, our long-term partnership brings to the designed products a true story to the brand.
The Air Liquide Welding group owns several brands based on its positions in international markets: SAF-FRO, OERLIKON and COMMERCY.
The specifications were very simple for the overhaul of this range of welding machines: a 30% drop in the industrial cost. We took up the challenge, and after a few months of hard work, the project was rewarded by a Janus de l’industrie and above all a significant commercial success.
We first setup a usage study by visiting more than a dozen factories in Europe equipped with this type of tooling. Then, in order to reduce production costs, it was necessary to completely review the assembly process and the industrial logic between the different brands.
Of course it was also necessary to understand the expectations of the users in order to draw a workstation in line with its universe.
