Do you know the real life of your objects?
Do you know who actually uses your product in the family?
When is a medical procedure done at home?
What are the feelings and reactions of your customers when using your products?

These are the subjects of our EthnoDesign laboratory.


Design thinking is in our DNA. For us, it is not conceivable to design a product without studying the user.

Our EthnoDesign approach is to understand in depth the end user, following it in its different stages of life (around a product, a service, a theme …).

Our immersion is based on emblematic and complementary profiles: the objective is not to obtain a representation but an alternative point of view, which will allow us to highlight the opportunities that do not exist on the market and which the user needs.

To immerse ourselves in the life of the products, we use various tools (video log, blog, journal, ethnographic interview, insitu observations , etc) which will allow us to carry out a complete analysis (gestures, space occupation, representation and imaginary, …) of their interactions with the products.


The analysis of this collected material will be conducted by the EthnoDesign team. Our accomplice, Sylvie Esquieu, ethologist and expert in uses innovation, will bring here her sharp eye on the user experience and will identify needs and expectations, sometimes latent and unconscious.

The insights revealed will make arise life scenarios through which will be illustrated the key opportunities to develop in terms of products and services.


We use all the designers tools available (2D and 3D imagery …) to transform the ethnodesign analysis into a visual book that everyone can understand.

Whether in the form of scenarios of lives, definitions of personas or a book of innovations, the team of designers, assisted by our ethologist, illustrates the use path of the product and brings high value innovations to the final product.


It is not enough to bring innovation, these product evolutions must be understood and accepted by users.

It is for this reason that we co-build our products with users, involving them in the immersion phase but also here, in the ideation phase so that they build with us to the most suitable product.

This workshop is essential to refine and sort out ideas and hypotheses and move in the right direction.

And to go even further, we solicit them again in iterative tests, to refine the best concepts and be more in tune with their needs and expectations.


Our designers then have complete freedom to draw and design objects adapted and validated by users.

This freedom allows us to go as close as possible to the commercial success of projects.

Understanding the real life of users allows the adaptation of products and services, but also the good communication and marketing tools of companies.